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What We Do.
Marketing Mix Modeling
Marketing Mix Modeling is a tried and true method to measure the business impact of your marketing investment. We have built many marketing mix models and helped teams use the outputs. Here is a dashboard we built, using Marketing Cloud Intelligence, to give marketing teams, the ability to monitor their MMM results and use them to make informed decisions.
Death by Powerpoint
Yes, PowerPoint does help you tell a story with data. But nobody should spend hours pulling and pasting data into slides. Here's a simple example of a dashboard built to replace a slide deck. (Pro Tip: Combine a dashboard like this with LLM powered insights for next-gen automation).
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